New Consumer Goods market report from Euromonitor International: "Analgesics in the United Arab Emirates"
[EUPRwire, Mon Jul 14 2014] Aside from promotional activities on television, in printed media and on social networks, leading companies in analgesics attempted to raise brand awareness through their Corporate Social Responsibility (CSR) programmes. Prominent companies such as Tempo Scan Pacific and Sterling Product are well known for their CSR programmes for improving consumer health. Tempo Scan Pacific with BodrexReaksiCepat (Bodrex Fast Response) provides health services such as free health check-ups and medications for less fortunate families, while Sterling Product's latest programme was to provide a "guest house", which serves as a place to treat and accommodate long term care for children suffering from cancer.
Tempo Scan Pacific, a renowned local company, continued its lead in analgesics with a 22% value share in 2013. The company's strong position in analgesics is mainly driven by its two flagship brands, namely Bodrex and Neo Rheumacyl, which were among the top three brands in analgesics in 2013. These brands achieved high brand awareness thanks to the company's active promotional activities as well as wide distribution coverage, ensuring both brands are available even in warung in remote areas. Thanks to its long-standing popularity, Bodrex even achieved Indonesia Original Brand 2013 in the analgesics category.
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As urbanisation is expected to intensify over the forecast period, the trend of high stress levels among urban citizens is likely to persist. With frequent traffic jams in the major cities, long hours in vehicles may lead to muscular aches. Similar problems also occur for office workers, having spent most of their time sitting at a desk. As headache and muscular pain becoming increasingly common, the demand for analgesics, both systemic and topical, is predicted to increase.
Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Analgesics industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Analgesics in Indonesia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
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