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[EUPRwire, Wed Nov 28 2018] Global Annatto (Bixin/Norbixin) Market: Overview

Bixa Orellana L. Annatto plant majorly grown in the tropical countries is the primary source of annatto in the form of dried seeds. Annatto has found major applications in the food industry. Annatto is used as a condiment and for food coloring (imparts red or orange color to food products and beverages). Annatto’s characteristics such as good heat stability and water and oil solubility are increasing the adoption of annatto globally. Properties such as flexibility applicability of the annatto including spices, culinary food, dairy products, dyes, cosmetic products, etc., have made annatto one of the consumer preference among other natural color ingredients. The governments of various countries have imposed stringent regulations on the use of artificial or synthetic food colors, which is expected to propel the demand for annatto, a natural form of food color, globally. The countries in Latin America such as Peru and Brazil are the leading producers of annatto. A majority of the production is exported to North America, where the demand for annatto is estimated to be high.

Global Annatto (Bixin/Norbixin) Market: Dynamics

The demand for processed food and beverage products is rising globally, creating a huge demand for food colors. Annatto is directly extracted from plants and thus does not contain any harmful chemical as that in the synthetic or artificial food colors. With the increasing preference for natural food colors in the food processing industry, government regulations towards consumption of artificial food colors is expected to drive the growth of the annatto market globally. With natural origin and coloring property, annatto has also found applications in the textile industry as a dyeing ingredient. However, annatto contains some residual proteins that may cause Ig-E mediated reaction, which is expected to restrain the growth of the global annatto market. Besides, availability of other natural food colors such as cochineal and turmeric are expected to hamper the demand for annatto globally.

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Global Annatto (Bixin/Norbixin) Market: Segmentation

The global annatto market can be segmented on the basis of form as:

Powder
Liquid
The global annatto market can be segmented on the basis of solubility as:

Norbixin or Water soluble
Bixin or Liquid soluble
The global annatto market can be segmented on the basis of the end-user industry as:

Food
Culinary
Bakery
Dairy
others
Beverage
Cosmetics
Textile
Pharmaceutical
Others (floor wax, furniture polish, etc.)
The global annatto market can be segmented on the basis of the geographic region as:

North America
US
Canada
Latin America
Brazil
Mexico
Argentina
Chile
Peru
Rest of Latin America
Europe
EU – 4 (Germany, France, Italy, Spain)
UK
BENELUX (Belgium, Netherlands, Luxemburg)
NORDIC (Norway, Denmark, Iceland, Sweden)
Eastern Europe (Poland, Ukraine, Czech Rep., Etc.)
Rest of Europe
CIS & Russia
Japan
APEJ
Greater China
India
South Korea
ASEAN Countries
Rest of APEJ
Middle East & Africa
GCC Countries
Turkey
Iran
Israel
South Africa
Rest of MEA
Global Annatto (Bixin/Norbixin) Market: Regional Outlook

The U.S. annatto market is expected to account for high market share among all the countries in the world, majorly driven by high production of processed food in the country. The North America annatto market is followed by Western Europe. Latin America is the major producer of annatto, but majority of the annatto is exported to North America, the primary export destination. Eastern Europe, Latin America and MEA markets are estimated to show sluggish growth for annatto market over the forecast period.

Global Annatto (Bixin/Norbixin) Market: Key Players

Examples of some of the key players in the global annatto market are:

Wild Flavors
FMC Corporation
Amerilure, Inc.
Monterey Bay Spice Co.
Hansen Holding A/S
Vinayak Ingredients (India) Pvt. Ltd.
DDW The Colour House
Kalsec Inc.
AICA COLOR SAC
Aarkay Food Products Ltd.
Brief Approach to the Research

Our analysis will follow a modeling-based approach and triangulation methodology to estimate the data covered in this report. A detailed market understanding and assessment of the applications, types, forms, and end users of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-checked with the supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at the regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

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Key Data Points Covered in the Report

Some of the key data points covered in our report include:

An overview of the vegetable carbon including background and evolution
Macroeconomic factors affecting the vegetable carbon and its potential
Market dynamics, such as drivers, challenges, and trends in the market
Detailed value chain analysis of the market
The cost structure of the products and segments covered in the study of the market
In-depth pricing analysis, by key product segments, regions and by major market participants in the market
Analysis of supply and demand, such as top producing and consuming geographies, imports/exports, and overall trade scenario
Analysis of the market structure, including a tier-wise categorization of key market participants
Competitive landscape of the market, including detailed profiles of the top players
This analytical research study imparts an all-inclusive assessment on the market, while propounding historical intelligence, actionable insights, and industry-validated & statistically-upheld market forecast. Verified and suitable set of assumptions and methodology has been leveraged for developing this comprehensive study. Information and analysis on key market segments incorporated in the report has been delivered in weighted chapters. A thorough analysis has been offered by the report on

Market Dynamics
Market Size
Market Segments
Demand & Supply Trends
Current Issues and Challenges
Companies and Competitor Landscape
Value Chain
Technology
Regional Segments Analyzed Include

North America (U.S., Canada)
Latin America (Mexico. Brazil)
Western Europe (Germany, Italy, France, U.K, Spain)
Eastern Europe (Poland, Russia)
Asia Pacific (China, India, ASEAN, Australia & New Zealand)
Japan
Middle East and Africa (GCC, S. Africa, N. Africa)
Compilation of authentic and first-hand intelligence, insights offered in the report are based on quantitative and qualitative assessment by leading industry experts, and inputs from opinion leaders & industry participants around the value chain. Growth determinants, macroeconomic indicators, and parent market trends have been scrutinized and delivered, coupled with the market attractiveness for each market segment encompassed. Qualitative impact of growth influencers on the market segments across regions has also been mapped by the report.

Highlights from the Report

Elaborated scenario of the parent market
Transformations in the market dynamics
Detailed segmentation of the target market
Historical, current and forecast market size based on value and volume
Latest industry developments and trends
Competition landscape
Strategies adopted by the market players and product developments made
Potential and niche segments, along with their regional analysis
Unbiased analysis on performance of the market
Up-to-date and must-have intelligence for the market players to enhance and sustain their competitiveness
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