Travel and Tourism in Switzerland to 2018 - New Market Research Report

From: Fast Market Research, Inc.
Published: Wed Jun 11 2014

The Swiss travel and tourism sector recorded moderate growth during the review period (2009-2013). Inbound tourists reached 9.4 million in 2013, primarily from countries such as Germany, the US and France, while domestic tourist volumes reached 8.6 million. Growth over the forecast period (2014-2018) is expected to be supported by the rising number of inbound travelers from BRIC nations, Brazil, Russia, India and China.

Report Highlights

Chinese tourism to Switzerland increased rapidly during the review period, registering 0.6 million tourists in 2013, at a CAGR of 34.8%. This makes Switzerland the fastest-growing European nation in terms of Chinese tourism. In response to this, Switzerland Tourism began to train ski instructors to speak Mandarin in 2014, to attract more Chinese skiers.

Many tour operators and travel agencies have begun to relocate to Switzerland due to favorable tax regulations specific to the industry. Tour operators benefit from the government's unique VAT policy when operators sell travel packages to customers through companies or subsidiaries based in Switzerland. Typically, a tour operator can save up to 20% on their gross profits before any additional direct tax optimization.

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The Gulf region is gradually developing into a key source market for Swiss tourism. According to Switzerland Tourism, the number of Gulf tourists that visited Switzerland from January to October 2013, was 38,441. In addition, Kuwait recorded an increase of 43%, Saudi Arabia 27% and the UAE 23%.

Around 200 travel agents and tour operators in Australia took part in the Switzerland Tourism's Travel Experience Road Show during March 2014. Tour operators and travel agents met key competitors such as Swiss International Airlines and Swiss Travel System. Since there has been a 10% increase of Australian tourists to Switzerland each and every year from review period, Swiss partners were eager to detail a variety of new attractions.

Swiss International Air Lines (Swiss) launched a new flight, operating three times weekly from Oslo to Geneva during December 2013 until the end of March 2014. In November 2013, airport operators from countries such as Switzerland, Singapore, Germany and Brazil won rights to run airports in Rio and Belo Horizonte, the host cities of the 2014 World Cup. Switzerland's Flughafen Zurich airport paid CHF1.0 billion (US$0.9 billion) for a 30-year concession at Belo Horizonte's Confins airport.

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