Full Report Details at
The category was led by Procter & Gamble spol sro, which held 34% value share in 2013 thanks to its well-established brand Pampers and strong marketing activities. However, the company lost one percentage point of value share due to the activities of its competitors, as private label producers launched new wipes which gained popularity due to their low price and good quality. The second ranked company was Feminia Family sro with 13% value share in 2013 thanks to its wide product portfolio and main focus on general purpose wipes.
More consumers are expected to be interested in wipes for cleaning purposes of their households as well as for taking increasing care of their bodies, from which personal wipes will benefit. The new product development in terms of new added value such as antibacterial preparations or products following the "green" trend might be more visible and push the volume growth of the category. However, in value terms, the increasing number of products available and the increasing popularity of private label products will strengthen the competition, meaning that value sales will grow more slowly than during the review period and only a constant value CAGR of 1% is predicted for wipes over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wipes industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wipes in Slovakia market research report includes:
* Analysis of key supply-side and demand trends
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
You may also be interested in these related reports:
- Wipes in Lithuania
- Wipes in Tunisia
- Wipes in Spain
- Wipes in Uruguay
- Wipes in Vietnam