"Baby and Child-Specific Products in Georgia" now available at Fast Market Research

A significant change of consumers' interest in child-specific products was seen in 2012. In previous years, consumption of baby-specific products was more active than products for children, as child-specific products were frequently substituted by adult products in order to save money. As in 2012 consumers' incomes finally increased, families started to look for more child-specific products, and companies also successfully addressed this demand by widening their product portfolios. However, for slightly older children, above five years old, the usage of adult products is still common, as consumers do not see so much of a difference between products for adults and children.

Competitive Landscape

The leading companies in baby and child-specific products in Georgia in 2012 were three multinationals: Johnson & Johnson, Nestle and Kalina Concern. Their brands, Johnson's Baby and Bubchen, and Drakosha, Karapuz and Malenkaya Feya respectively, are the most popular. This is because of strong advertising, well-known brands, wide distribution and a good price/quality ratio.

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Industry Prospects

The forecast trend is for the constant growth of baby and child-specific products, stimulated by GDP growth and expected positive economic trends. As baby and child-specific products are considered essential, along with growth in disposable incomes, families will tend to spend the maximum budget on their children. Most families will completely stop using adult-specific products on their children. Also, it is expected that the competitive landscape will be strengthened by the active performance of Russian players, thanks to improvements in trade and economic relations between Georgia and Russia. These factors will positively affect sales of baby and child-specific products in Georgia during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Georgia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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