New Consumer Goods market report from Euromonitor International: "Bath and Shower in Austria"



[EUPRwire, Fri Jul 11 2014] Baked goods is expected to record slower current value growth during 2013 than 2012 as the unit price growth is set to slow down also. In addition, rising health consciousness among Hong Kong's consumers is leading them to limit their intake of baked goods such as cakes, which are deemed to be high in fat and calories. On the other hand, rising demand for packaged food products which offer convenience including convenient meal solutions and snacks for on-the-go consumption benefited the performance of baked goods in 2012, especially unpackaged/artisanal categories, which offer consumers the option to grab a quick snack for on-the-go consumption.

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Competitive Landscape

The Garden Co Ltd is expected to record a marginal increase in its value share in 2013, consolidating its lead in baked goods with a 47% value share. The very well established presence of The Garden Co has earned the company a high level of consumer trust, while the high quality of its products make it the most popular local player in baked goods in Hong Kong.

Industry Prospects

Baked goods is expected to clock positive constant value growth over the forecast period, although this growth is likely to be at a slower rate than the growth recorded over the review period. The rising health consciousness of Hong Kong's consumers is set to continue limiting the overall performance of baked goods over the forecast period as many Hong Kong residents are set to reduce their intake of baked goods such as cakes, which are perceived to be high in fat and high in calories. At the same time, many people in Hong Kong will be more willing to pay higher amounts for premium bread which has fortified/functional ingredients as these products can enhance their overall nutritional intake.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baked Goods industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked Goods industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked Goods in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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