"Bulgaria in 2030: The Future Demographic" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Jun 12 2014

Domestic tap water is of poor quality in Tunisia and this was the major factor in boosting growth of bottled water over the review period and into 2013. Moreover, Tunisians are used to drinking water both with meals and outside of meals due to the high temperatures in the country. Tunisia is therefore ranked among the top countries in terms of mineral water consumption. It should be noted that demand for drinkable water often exceeds supply and the government is trying to tackle this the problem by forcing local companies to minimise their higher-margin exports and distribute the majority of their products locally.

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Competitive Landscape

The majority of the category in retail volume terms is owned by two main companies: Societe des Stations Thermales et des Eaus Minerales and Societe d'exploitation des Eaux Minerales. Their joint retail value share in fact reached 72% in 2013.

Industry Prospects

It is most likely that water shortages and the poor quality of tap water will persist in the near future unless important changes to the government's approach occur. In this potential scenario, sales of bottled water will likely continue to grow at a high rate.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Tunisia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bottled Water in Tunisia?
* What are the major brands in Tunisia?
* How important is the direct selling method of distribution in Tunisia for bottled water sales?
* What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Tunisia?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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