New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
[EUPRwire, Tue Aug 19 2014] 2013's performance of colour cosmetics in Bosnia-Herzegovina is an improvement relative to the average growth recorded during the review period of -1% in current value terms. Although most of 2013's value growth is in fact due to price growth, demand for colour cosmetics did show solid resilience to the weak performance of the economy. Both consumers and manufacturers adjusted their strategies during the review period, allowing for higher penetration of cheaper products which help take the financial pressures off of consumers. It is also important to note that women are almost exclusively consumers of colour cosmetics and women are considered to be less sensitive to negative economic impulses.
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L'Oreal Adria, Cosnova and Avon Cosmetics BiH led colour cosmetics sales in Bosnia-Herzegovina during 2013, with respective value shares of 19%, 14% and 10%. L'Oreal is the most active player in advertising, hence generating the most buzz around their products. Cosnova witnessed strong growth during the review period offering consumers a wide range of economy-priced colour cosmetics, while Avon bases its strategy on supporting strong loyalty amongst its consumers by leveraging their direct sales method.
Over the forecast period, stronger segmentation is expected within colour cosmetics in Bosnia-Herzegovina as manufacturers look to boost profitability by focusing on developing products and product ranges for specific consumer segments with specific demands.
Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Colour Cosmetics industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Colour Cosmetics in Bosnia-Herzegovina market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Colour Cosmetics in Bosnia-Herzegovina?
* What are the major brands in Bosnia-Herzegovina?
* What are the key innovation trends in make up?
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