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IKEA led sales in 2013 with a 38% value share in home furnishings. Founded in 1943 in southern Sweden, the company reached a prominent market position due to its innovative business model. Swedish consumers appreciate the combination of efficiently designed outlets, broad product ranges and affordable unit prices. Many times IKEA is the first stop when searching for home furnishings products, which contributes to strong brand recognition from its consumers.
The trend in the forecast period is expected to centre on the companiesí degree of innovation and ability to incorporate internet retailing into their established business model. In 2018, internet retailing is projected to account for 14% of total sales in home furnishings. Hence, the development will provide a significant business opportunity to complement the sales through physical outlets. In order to be successful, companies must rethink the internet retailing concept and lower customer thresholds concerning shipping and product returns. In addition, it will be increasingly important to visualise the products in an appealing way. Previously, customers felt a strong need to see and touch the products in real life. The same feeling must be transferred to internet retailing to minimise uncertainty at the time of purchase.
Home Furnishing Market ResearchAnalyse key trends and developments in Sweden for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
Product coverage: Indoor Living, Lighting, Outdoor Living.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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