Recently published research from Business Monitor International, "Hungary Telecommunications Report Q4 2014", is now available at Fast Market Research
[EUPRwire, Wed Aug 27 2014] The main competitive dynamic at play in Hungary is between operators encouraging subscribers to upgrade their handsets or move to higher capacity data services. Overall market saturation and price erosion in traditional services has shifted operator focus to upselling data services, which has begun to yield results. There is however additional pressure on traditional service revenues as a consequence of higher smartphone penetration as users substitute voice and messaging usage to IP alternatives. Meanwhile, in the wireline segment there is a n opportunity for service providers to migrat e users to higher speed services such as cable over DOCSIS3.0 and FTTx, thereby raising ARPU. The medium term outlook is therefore mixed, with operators that position their product to capture growth from customers upgrading services likely to outperform.
Full Report Details at
* The mobile market returned to growth in 2013, however total subscriptions declined again q-o-q in Q114. At the end of March 2014 there were a total of 10.7mn mobile subscriptions, unchanged y-o-y.
* Meanwhile the mobile internet market is booming. NMHH reported a total of 3.095mn active mobile internet subscriptions at the end of 2013, up 29%, making it the outperforming growth segment of Hungary's telecoms market.
* Converged service provision acted as a buffer against fixed-to-mobile substitution in 2013, with fixed-line subscriptions up 2.6% to 3.039mn in Q413.
Key Trends And Developments
Further consolidation looks set to occur in the Hungarian wireline market after it was announced in June 2014 that Invitel Holding owner, Mid Europa Partners, had appointed UK-based financial advisory firm Rothschild Group to sell off the asset. A formal sales process is expected to start in Q314. Mid Europa is considering breaking its Invitel assets into smaller pieces to boost sale prospects. Local mobile operators T-Mobile, Vodafone and Telenor are named as potential...
The Hungary Telecommunications Report features Business Monitor International (BMI)'s independent industry forecasts on the future strength of Hungary's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.
BMI's Hungary Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Hungary.
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