In 2013, Philips sustained its leading position in the overall personal care appliances category with an 11% retail volume share, mainly due to its leading position in body shavers (20%), as well as a strong and stable position in hair care appliances (10%). The stable performance of Philips in light of a dynamic personal care appliances category is mainly distinguished by strong brand awareness among Russian consumers, strong promotional campaigns as well as ongoing investment in new product developments. Moreover, the Philips brand is positioned in many consumer appliances as well as consumer electronics categories, therefore it is highly trusted among Russian consumers.
Full Report Details at
Over the forecast period, sales of personal care appliances are set to increase by a 7% CAGR in retail volume terms. Given that personal care appliances remains relatively underdeveloped, it will continue to post confident growth compared to the more mature categories. A growing share of middle class in Russia with higher incomes is likely to have a positive effect on this category.
Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Personal Care Appliances industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Personal Care Appliances in Russia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Personal Care Appliances in Russia?
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
You may also be interested in these related reports:
- Personal Care Appliances in Denmark
- Personal Care Appliances in Poland
- Personal Care Appliances in the Netherlands
- Personal Care Appliances in Japan
- Personal Care Appliances in Germany