"Oral Care in Hungary" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Jul 16 2014


Oral care continued to benefit from improving economic conditions and Hungarians' strengthening oral hygiene in 2013. The outstanding growth of mouthwashes/dental rinses indicates that people pay more attention to their oral health and use more sophisticated products beyond the basic toothbrush and toothpaste. Rising household incomes supported value sales growth as well and power toothbrushes that suffered from serious sales declines during the economic downturn started to recover from crisis in 2012 and developed further in 2013. Unit prices increased somewhat and with increasing volume sales, resulted in 2% value sales growth in oral care.

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Competitive Landscape

GlaxoSmithKline Kft held first position in oral care in 2013 with 22% value share thanks to its high quality medicated toothpastes, Sensodyne, Aquafresh and Parodontax. GlaxoSmithKline marketed successful mouthwashes under these brand names as well. Colgate-Palmolive was second in ranking with its Colgate brand, accounting for 21% of value sales. Procter & Gamble ranked third with a 15% value share due to the stable popularity of Blend-a-Med, Braun Oral B and Blend-a-Dent brands, which are available in toothpaste, toothbrushes, mouthwashes and in denture care.

Industry Prospects

Oral hygiene will become more and more important for Hungarians over the forecast period, since it is part of being well-groomed and most people would like to avoid visiting the dentist. Consumers are expected to use more sophisticated products beyond a toothbrush and toothpaste, and manufacturers will satisfy demand with newer and newer innovations. Therefore, value sales of oral care are expected to increase steadily and reach a value CAGR of 1% at constant 2013 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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