"Quarterly Beverage Tracker : Italy" Published

From: Fast Market Research, Inc.
Published: Thu Jul 03 2014


Summary
The Quarterly Beverage Tracker Italy report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Italy beverage market. Providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings

* Overall consumption is hampered by the gloomy economic outlook
* The continued health and wellness trends benefited categories like packaged water which grew by 1% and even categories not immediately associated with health and wellness trends among young people such as Hot Tea
* Carbonates declined sharping in Q1-14, although Light variants gained further share with the majority of producers continuing to focus on the development of light or zero calorie products which are able to attract increasingly health-conscious consumers
* Private Label products outperformed the market in many categories including carbonate and nectars where they achieved double digit growth
* Soymilk made solid progress achieving 23% growth vs Q1-13

Full Report Details at
- http://www.fastmr.com/prod/838522_quarterly_beverage_tracker_italy.aspx?afid=304

This report offers a comprehensive and detailed analysis of the beverage market in Italy, with data information and market forecasts. The report identifies the key market drivers across all major drinks categories. In particular, this reports provides in-depth analysis for the following:

* Volumes for Q1-14 vs Q1-13, provisional 2014 volumes, moving annual totals (MAT) and the very latest 2014 forecasts are provided for each individual beverage category
* All forecasts included supporting text on quarterly performance and forecast assumptions
* More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors
* Significant activity in the soft drinks industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news

Identification of new products , detailing owners, operators and branding

Reasons to Get this Report
Designed for clients who want to understand the latest trends in the Italy beverage industry and want more detail and analysis on this data. Canadean's Italy Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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