"Retail Tissue in Argentina" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Thu Jun 12 2014

In 2013, retail tissue grew in 3% in volume terms and 32% in current value terms reaching ARS4.8 billion. The increase in value was mainly due to the high inflation prevailing in the country of around 25% estimated by economists and economic consulting specialists. The volume growth was lower than that observed over the review period due to the slowdown in the overall economy. Unlike other countries, the demand for retail tissues in Argentina has a strong correlation with the economic context.

Competitive Landscape

La Papelera del Plata SA led retail tissue with value share of 56% in 2013. This company leads the sales of all types of tissue in Argentina. This is due to the broad portfolio of products covering all price segments. In the case of toilet paper, in the medium price range is the traditional brand Higienol, while the luxury brand is Elite, which held combined value share of 56%. In kitchen towels and napkins with value share of 35% and 32% respectively, Elite is again the premium brand, while Sussex is positioned within the average price segment. In tissues, the company is only present the brand Elite with value share of 56%.

Full Report Details at
- http://www.fastmr.com/prod/830377_retail_tissue_in_argentina.aspx?afid=304

Industry Prospects

Over the forecast period, retail tissue is predicted to grow by a volume CAGR of 3%, below the 4% average registered over the review period. This will be mainly due to a less favourable economic environment in the coming years which will impact on the demand for non-essential products such as kitchen towels, tissues and napkins.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Argentina?
* What are the major brands in Argentina?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

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