"Skin Care in Cameroon" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Aug 01 2014


The skin care category was very active in 2013, especially in terms of marketing and advertising activities, leading to growth of 11%. This was encouraged by a wide range of mainly mass brands present in the category, to satisfy the demands of a growing population, which is also seeing increased income. Many mass brands now claim to offer added benefits, such as skin lightening, toning, anti-ageing functions, and so on, and are widely available through open markets, supermarkets and other channels. The category is therefore quite fragmented, featuring many domestic manufacturers alongside the larger multinationals.

Full Report Details at
- http://www.fastmr.com/prod/852517_skin_care_in_cameroon.aspx?afid=304

Competitive Landscape

Beiersdorf AG is one of the leading players in skin care in Cameroon, an environment which is quite fragmented and highly competitive. Its Nivea brand range is very popular, given its value added advantage and competitive price positioning. The company has also gradually improved its advertising and distribution strategy by increasing its presence in retail channels. For these reasons, Beiersdorf AG was also the company to see the strongest increase in value share.

Industry Prospects

There is expected to be robust growth over the forecast period, with a constant value CAGR of 6%. This is expected to be stronger than review period average. Growth is expected to be spurred by a continued increase in new launches with new benefits in various categories. Pricing is expected to be of no major consequence as the disposable incomes of the growing population support increased spending.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Cameroon market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Skin Care in Cameroon?
* What are the major brands in Cameroon?
* In which facial care category are skin whitening benefits most pronounced?
* How are sales of mass versus premium anti-agers evolving?



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