The anthocyanin market has been segmented on the basis of source, end use industry, sales channel, and region.



[EUPRwire, Tue Sep 24 2019] The report studies the anthocyanin market worldwide, especially in North America, Europe, Southeast Asia, India and Other Regions with production, size, growth, revenue, consumption, import and export in these regions. In order to study the various trends and patterns prevailing in the concerned market, Fact.MR has included a new report on global anthocyanin market insights to its wide online database including upcoming trends and market growth factors through 2027. This research assessment offers a clear insight about the influential factors that are expected to transform the global market in the near future. The insights structured for presenting the target market are procured from both primary research and secondary research, and are utilized for validation that is valuable to investors, manufacturers and new entrants.

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Sensient Technologies Corporation acquired the natural color business of GlobeNatural, a Peru-based natural food and ingredient enterprise, in the year 2018. This acquisition was aimed at amelioration of product portfolio and manufacturing capabilities of the company. DDW the Color House acquired KleurCraft™ portfolio of coloring foods from SVZ International, in the year 2015. This acquisition enabled the company to proliferate in the flourishing ingredient segment of coloring foods while strengthening the company’s offerings across multiple hues for customers. Chr. Hansen Holding A/S focused on expanding its natural color business in North America in the year 2018 by purchasing a manufacturing facility in Wisconsin. This expansion will enable the company to serve the evolving needs of US customers through their exclusive and distinguishable offerings. Archer Daniels Midland Company (ADM) announced proposed acquisition of Neovia, an international manufacturer of animal nutrition products, in the year 2018. This acquisition was an addition to the company’s integrated nutrition portfolio.

Apart from the forenamed, the anthocyanin market report also features other players operating in the global market space. The remaining players featured in the report on anthocyanin market include Symrise AG, Cayman Chemical Company, Extrasynthese, Organic Herb Inc., ROHA Dyechem Pvt. Ltd, Secna Group, and Vinayak Ingredients India Pvt Ltd. The anthocyanin market remains a fragmented landscape and is characterized by wide-spread presence of regional players. The fragmented nature of anthocyanin market can be a consequence of multiple factors, with low entry barriers and sluggish rate of product innovation being two of the prominent ones. The tier 1 players hold around 15-25% of the market share and remain highly focused on business expansion.

Early recognition of the evolving industry trends and successful incorporation in line with the same remains a key strategy of tier-1 players to proliferate in this fragmented market space. Furthermore, the tier 1 players are also participating in strategic alliances to enhance their production capacities and reap sizeable profits.

Adoption in Pharmaceuticals and Specialty Drugs to Bolster Adoption

Anthocyanin is gaining steady popularity as an ingredient in pharmaceuticals and specialty drugs in the wake of its potential health benefits. Therapeutic impact of anthocyanin, combined with its neuroprotective, anti-oxidative, and anti-cancer attributes makes it an ideal ingredient in case of pharmaceuticals and specialty drugs. Anthocyanin also offers exceptional benefits in treatment of vision and cardiovascular diseases, which is reinvigorating its popularity in the pharmaceutical spectrum. Competency in terms of exhibiting antiviral properties and its efficacy against carcinogenesis is further fostering its popularity in the pharmaceuticals and specialty drugs sector.

Increasing Propensity for Nutritional Supplements to Pave New Avenues

Rising concerns for cognitive well-being have spurred the consumption of nutritional supplements. With proper nutrition demonstrating great potential in maintenance and improvement of brain health and function, people are highly convinced to replace their conventional foods with functional and nutritional supplements. Among a myriad of plant-based pigments with nutritional wellness, anthocyanin has been swiftly gaining acceptance for use in foods and beverages.

The anthocyanin market has been segmented on the basis of source, end use industry, sales channel, and region. By source, the anthocyanin market has been segmented into fruit based anthocyanin, vegetable based anthocyanin, legumes & cereals based anthocyanin, and other source based anthocyanin. By end use industry, the anthocyanin market has been segmented into bakery and confectionery, dairy and beverage, soup, sauces and spreads, pharmaceutical, cosmetic and personal care industry, and animal feed. By sales channel, the anthocyanin market has been segmented into direct sales, distributors/suppliers, and online sales.

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