Starter Feed Market Analysis Showcases Growth Trends and Opportunity Until 2029

From: Fact Market Research
Published: Thu Jul 18 2019

According to a new study by Fact.MR, the global sales of starter feed surpassed 66,300 thousand tons in 2018. Myriad factors influence the dynamics of the starter feed market, which range from rising end user requirement for highly digestible and clean-label feedstuff, to ban on using antibiotics as growth promoters in animal feed.

The study finds that end-users continue to show a marked preference for medicated starter feed, in light of its ability to prevent animals from developing cocci oocysts, and promote immunity. Starter feed containing amprollium slows the growth of the cocci oocyts, which causes coccidiousis - one of the most common chicken diseases. Although sales of non-medicated starter feed remain low, growing inclination of end users toward getting their livestock vaccinated against prevalent diseases.

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Starter Feed Market in Numbers:

Global sales of starter feed will surpass†US$ 28,600 Mn in 2019.†Animal welfare gained significant momentum in recent years, permeating core objectives of livestock farmersí production strategies, such as humane farming. This coupled with, the growing popularity of fermenting livestock feed, have influenced the development and adoption of starter feed.

Sales of†medicated starter feed†will remain high, in light of its ability to alleviate growth of the coccidia oocysts in young chicks, by enabling them to develop an immunity to cocciodosis. Furthermore, medicated starter feed is antibiotic-free, which is favoring its adoption particularly in United States.

The†United States†will remain the leading market for starter feed market on account of steady growth of poultry industry in the region.

South Asia†is expected to be the high growth market for starter feed, with gains primarily driven by a surge in the rate of production and sales of starter crumbles, pellets and mash.

What are the Key Growth Drivers of Starter Feed Market?

Starter feed manufacturers are increasingly focusing on offering genuinely purified and highly digestible plant proteins in their variants. This falls in line with growing end user concerns pertaining to animalsí digestive well-being, which in turn will favor the sales of starter feed.

Rising demand for favorable alternatives to traditional feedstock ingredients has propelled manufacturers to focus on exploring the natural functional properties of widely sold protein sources, such as soybean. With a capacity to improve the value that starter feed delivers to young animals, sales of alternative protein source-based variants are likely to grow in the market. Additionally, the specialty amino acid-derived supplemented poultry starter feed fuels growth of chicks without any lethal infections.

Crumble starter feed produced from a highly digestible extruded pellet continues to witness high demand on account of its high suitability for wide range of species. Its better digestibility, palatability and enhanced performance in terms of feed conversion rate over mash feed, has caused a seismic shift in end-user preferences.

Formulation of non-GMO soy-free starter feed has witnessed notable advancements, as growing soy-allergic consumers opt for meat and eggs from poultry raised on soy-free diets. Substituting soy with canola and peas or linseed meal to form non-GMO soy-free starter feed for the discerning farmerís flock is expected to create lucrative market growth opportunities.

Growing pressure on global poultry producers to keep their birds healthy by practicing more judicious use of antibiotics has led to increased sales of medicated starter feed. Ban on the use of feed antibiotics as growth promoters in the United States has been creating a demand for rich in protein medicated starter feed for growing livestock babies in the region.

Leading players continue to reign supreme in the†starter feed market, collectively accounting for over 40% shares, Increased focus on offering value-added products and deliver optimum nutritional value to livestock, has led Collaboration with research scientists to enhance the starter feed quality, and frequent product launches to appeal to new and potential customers are the key strategies of these players.

The market presence of emerging players also remains portentous, accounting for nearly 40% shares. Provision of customized and customer-need specific products. Online sales platforms continue to remain the mainstay of emerging players to increase their presence in the starter feed market. Growing number of starter feed manufacturers are targeting North America, on the back of the proliferating poultry industry, growing broiler production, and existing ban on antibiotic-containing feed in the region.

Leveraging emerging technology to prime the immune system, create ideal gut-health environment, and deliver consistent, high quality, and targeted nutrition to animals, is expected to remain a key strategy of manufacturers to gain competitive edge. An increased focus on nutritional technology to understand and unlock the real potential of raw materials will create fresh growth avenues for stakeholders.

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